Podcast of the Week #2: Business Storytelling
Audience: People who want to learn how to use communication to better SELL their stories.
21-Word Explainer: This podcast is a journey with story-guru Robert McKee explaining how to better strike at the heart of your audience.
Why Listen: Whether selling our work, our services or ourselves a scientific understanding of evoking emotion and inspiring action is key to maximizing our potential. Robert McKee is widely regarded as the guru of conveying the bits of storytelling in piercingly clear and actionable ways. His 1997 book, STORY, is a must-read and remains the only book I recommend to aspiring writers to achieve a proper understanding of the elements and principles of effective storytelling.
I also HIGHLY recommend attending his seminars. I had the pleasure of attending the 3-day workshop in Los Angeles and it was career-transformational.
Here are his upcoming seminar dates for the STORY workshop:
- Nashville, TN | October 5th-7th 2018
- Sarasota, Florida |October 19th-21st 2018
- London | November 16th-18th, 2108
I hope this helps you.